Why Should You Trust Me?

 
 
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Sierra Allen Creator @sierra_aln

A communication strategist with a diverse background in public relations, digital journalism, print media, marketing communications and brand development. With this expertise, I’ve acquired the necessary skills to excel in collective communications and reputation management.  

Education

Kent State University—Bachelor of Science, Journalism and Mass Communication

Skills

  • Production Management

  • Press Pitching

  • Brand Development

  • Content Proposal

  • Product Description

  • Event Orchestration

  • Market Research

  • Content Marketing

  • News and Feature Writing

  • AP Style Writing

  • Interviewing/Reporting

  • Digital Journalism

  • Copy Editing

  • Adobe Creative Suite

  • Microsoft Office

Certification

Hootsuite Platform Certification, Hootsuite Academy

The Hootsuite Platform Certification indicates competency and proficiency in the fundamentals of the social media management platform.

  • Social Media Strategies

  • Social Media Analytics

  • Performance Metrics

  • Follower Growth

  • Content Curation

  • Personalized Brand

    Configuration/Tactics

Volunteering

Women of Our Future| Akron, OH | 2019 Mentor

Founded by Savannah James, "Women of Our Future" is an empowering initiative that aims to inspire, uplift and support young Akron women through research-based and volunteer-driven interventions. The program offers local high school girls one-on-one mentoring, academic support and constant encouragement as they pursue their educations.

Experience

GIE Media| Valley View, OH | 2019 Assistant Editor

Since 1980, GIE Media has been a a leader in quality, targeted b-to-b media products that connect readers and advertisers and develop mutually beneficial business relationships over seventeen industries. The company goal of Group Interest Enterprises is to publish the highest quality business magazines, websites, e-newsletters, conferences, reference books and other forms of business media in growth industries, with a quality standard based upon editorial value and market leadership. As Assistant Editor, I'm responsible for:

• Editing/proofing the editorial content of monthly publications and e-newsletters
• Writing articles and advertorial content for print and web
• Uploading news stories, products and other content to the brands’ websites
• Assisting with creation of custom content for clients
• Contributing to social media websites and creating content for multimedia platforms

Element13 (Elmnt13) LLC | Cleveland, OH | 2018 Marketing and Communications Intern

Elmnt13 LLC is a marketing and management firm based out of Cleveland, Ohio. The company works with a wide array of high-profile clients with a primary focus on brand growth and development. As a marketing and communications intern, I was responsible for:

• Assisting clients with brand, product and concept development • Assisting with data entry, market research and data analyzation
• Assisting with media relations through interview orchestration and press releases • Maintaining the company website and social media
• Assisting with client and company events that promoted brand growth and awareness

The Devil Strip | Akron, OH | 2016–2017 Staff Writer/Editor

The Devil Strip is a local pro-Akron magazine that showcases the art and culture of the city. As a staff writer I was responsible for:

• Pitching, writing and editing content for monthly issue and website • Meeting deadlines and maintaining production process
• Attending local events and completing reviews for website and print issue

Uhuru Magazine | Kent, OH | 2015–2018 Editor-in-Chief

Uhuru Magazine is the voice of marginalized students at Kent State University. The student-run magazine has been published once a year since 1973 and is one of 5 student media partners. As editor-in-chief, I was responsible for:

• Establishing the annual theme, issue plan and fiscal year budget • Assigning and editing content for the print issue, website and social media
• Directing marketing events for fundraising, brand development and community involvement • Maintaining production and printing schedule

Ohio Magazine | Cleveland, OH | Summer 2017 Editorial Intern

Ohio Magazine celebrates the beauty, adventure and art of the Buckeye State. As an editorial intern, I was responsible for:

• Content Creation • Scheduling & conducting interviews • Fact-checking articles and source information
• Maintaining the production schedule • Working alongside writers and editors in a professional setting

The Daily Kent Stater | Kent, OH | 2014-2016 Student Life Reporter

The Daily Kent Stater is the independent student newspaper for Kent State University. As the student life reporter, I was responsible for:

• Covering student life on campus and writing daily stories • Mixing news and feature writing to create a “fun, yet informative beat” • Working in a newsroom environment and collaborating with other staff